NGO & Purpose-Led
Communicating clearly, responsibly and with care — shaping sensitive narratives and building trust.
SECTORS
DEEP EXPERTISE ACROSS INDUSTRIES.
I work primarily with B2C and product-led brands in fast-moving, high-visibility environments — where perception, coverage and trust are closely linked.
Genealogy & Family History
Heritage and identity-led stories — complex history translated into clear, accessible coverage.
Sport & Global Events
High-visibility, high-pressure moments — strategy, planning and hands-on support around major events.
Technology & AI
Communicating innovation clearly and responsibly — what it does and why it matters, without the hype.
Travel
Destination- and experience-led narratives with international visibility; press trips with an editorial mindset.
Hospitality
Launches, repositioning and credible profile-building through trusted media in competitive markets.