Campaigns & Brand Activations
Strategic PR campaigns and brand experiences designed to increase visibility and audience impact.
PR for the AI Era
Shape the Narrative. Before It Shapes You.
Senior PR and strategic communications counsel for founders, scale-ups and purpose-led brands.
Trusted by Leading Brands Worldwide
The Championships WimbledonLamborghiniRoland-GarrosJumeirah Hotels & ResortsY-BrushMyHeritageHaierNetflixNP DigitalGo All NaturalThe Championships WimbledonLamborghiniRoland-GarrosJumeirah Hotels & ResortsY-BrushMyHeritageHaierNetflixNP DigitalGo All Natural
About Fireflies
PR expertise,
reimagined for
the AI era.
Fireflies Management is an independent global PR and strategic communications consultant that understands one fundamental truth. In the age of AI, authentic human connection is more valuable than ever.
The work pairs senior, hands-on PR craft with AI-era strategy, helping brands navigate a complex media landscape where global reach demands local understanding
From Wimbledon to Netflix, Lamborghini to Jumeirah, it is senior counsel that shapes narratives to resonate, endure and drive measurable results, with the person who wins the work being the person who does it.
15+
Years of Experience
200+
Campaigns Delivered
30+
Countries Reached
Maria Jordan
Global PR & Strategic Communications Consultant
Our Services
Strategic communications that build trust.
From earned media to crisis management, we offer a full spectrum of PR services designed to elevate your brand and protect your reputation.
Earned Media & Trusted Coverage
Securing credible media coverage and third-party endorsements that build trust and strengthen reputation.
Crisis & Issues Management
Expert guidance and communications support to protect organisations during reputational challenges.
Leadership Coaching & Training
Media training and strategic support to help leaders communicate with confidence and authority.
Funding Round Support
PR strategies that help businesses build credibility, attract investor interest, and support fundraising.
Ad-Hoc PR Support
Flexible expert help on a specific story or campaign — from refining the angle to managing follow-ups.
Sectors We Serve
Deep expertise across industries.
We bring sector-specific knowledge and relationships to every engagement, ensuring your communications resonate with the right audiences.
NGO & Purpose-Led
Amplifying organisations driving positive social change.
Genealogy & Heritage
Connecting audiences with brands through human stories.
Sport & Major Events
Dynamic campaigns for sports, events, and athletic brands.
Technology & AI
Communicating complex innovations with clarity and impact.
Travel
Building destination brands that captivate global audiences.
Hospitality
Aspirational narratives for premium hospitality brands.
Our Work
Campaigns that moved the world.
The Stolen SonHuman Interest
Stolen at Birth
Man kidnapped at birth reunited with his mother after 42 years — exposing a human-rights crime through PR.
4.5B+
Potential Impressions
2,500
Unique Articles
USA · Chile · UK
Markets
Mummy's StarCharity / NGO
Mummy's Star
Drove cancer & maternity-leave reform into the national conversation; secured public backing from Sir Jeremy Hunt.
500M+
Potential Impressions
200+
Articles & Broadcast
UK
Market
MyHeritageEntertainment
Taylor Swift & Travis Kelce — Royal Connection
Genealogy-led reveal placed as historical context to a global pop-culture moment.
3.2B+
Potential Impressions
1,450
Unique Articles
1,000%+
Google Search Spike
MyHeritageTechnology & AI
Driving the World's #1 Most Downloaded App
Emotion-led launch turned an AI feature into a global viral moment.
3B+
Reach
5,000+
Articles
#1
Most Downloaded App
What Our Clients Say
"Maria is an exceptionally talented PR professional who delivers results and goes the extra mile for her clients. She is able to see 'the big picture' and is proactive in her approach, methodical, organised, professional, and goes above and beyond. She has also helped us with several very successful viral campaigns, which we were very happy with. It's a pleasure to work with her."
Sarah Vanunu
PR Director, MyHeritage
As Seen In
- BBC
- Bustle
- Harper's Bazaar
- The Telegraph
- ABC News
- UNILAD
- The New York Times
- Condé Nast
- Forbes
- Business Insider
Let's Talk