Our work.
The ACE Family Dubai Trip
The ACE Family holds the status as the biggest YouTube Family Channel with19 million subscribers and a record breaking 4.5+ billion views! Their YouTube channel comprises of husband Austin McBroom, wife Catherine Paiz McBroom, and their children Elle, Alaia, and Steel McBroom. They have a total combined social media following of 49.5 million followers across Instagram, Twitter, Snapchat and TikTok.
We organised a bespoke PR trip to Dubai for Austin and Catherine (from hotels to activities) and an interview with the biggest radio show in the country, The Kris Fade Show on Virgin Radio Dubai.
AI Time Machine
AI Time Machine™ is a new feature that enables you to transform yourself into historical figures. Since the launch of AI Time Machine™, it went viral, and with countless people worldwide who have found joy, surprise, laughs, and excitement in time travel.
Myko Clelland, British Royal Expert
As the world took a pause when Queen Elizabeth passed away in 2022, we quickly saw an opportunity to inform the masses of the years of royal traditions and history. Working directly with British Royal Expert, Myko Clelland we secured international TV broadcast interviews across the US, UK, Australia and Europe. A total of 25 interviews and over 100 pieces of coverage were secured.
Heirloom detective Chelsey Brown
Ahead of Holocaust Remembrance Day in 2022, Chelsey Brown, an interior designer and heirloom detective found a letter written more than 75 years ago at a New York flea market. The letter was sent from Berlin in 1945 and thanks to MyHeritage, Chelsey was able to track down the family and return the letter. Our team worked closely with Chelsey to develop the story and pitched it across the US. 48 hours later, the story went viral across digital, print, radio and TV with over 100 articles, 29 media interviews, 15 TV appearances.
Matthew Perry and Courteney Cox
Our genealogy client, MyHeritage discovered that the "Friends" stars are in fact 11th cousins.
We worked closely with the team to develop the story and just before the Friends reunion happened, we pitched the news to our media friendlies and the story went viral with over 70 articles in just 24 hours!
Y-Brush, the 10 secods toothbursh
We were appointed to officially launch Y-Brush, the world’s fastest toothbrush in the UK market. We organised 1-1 briefings with journalists and kicked off a product review program across consumer tech and lifestyle publications.
DeepNostalgia Viral Campaign
MyHeritage hired us to launch their Deep Nostalgia™, video reenactment technology tool in the US, UK and ANZ. The tool allows users to animate the faces in still photos and create high-quality, realistic video footage.
The story went viral, making the MyHeritage app the most downloaded app on IOS and Android in February 2021.
