Selected Campaigns
Work
Real campaigns, real coverage, real results — across human-led stories, sport, lifestyle, entertainment and tech.
Human-led & NGO stories
Brothers Reunite After 80 Years Apart
A sensitive, cross-continental MyHeritage DNA reunion of WWII half-brothers, handled with care and timed to their first meeting — earning national saturation across Canada with strong US pickup.
A Christmas Reunion After 81 Years Apart
A UK MyHeritage DNA discovery turned into a global seasonal story, reuniting a man with the brother he lost in the 1944 Baby Blitz across The Telegraph, The Times and The Independent.
The Stolen Son: Exposing a Human Rights Crime Through Narrative
A rapid, documentary-style global campaign following Jimmy Thyden — stolen as a baby in Pinochet-era Chile — as he searched for his mother, prompting renewed official investigation.
Mummy's Star: Bringing Cancer and Maternity Leave Reform Into the National Conversation
A 48-hour charity campaign that drove cancer and maternity-leave reform into the national conversation and won public backing from Sir Jeremy Hunt.
Sport
Lamborghini Super Trofeo Brand Partnership Activation
A two-year experiential motorsport partnership turning a handset's durability claim into lived proof through track experiences, creator content and global out-of-home.
Wimbledon x GQ Partnership
A three-month GQ partnership using Wimbledon as a creative platform to reposition a handset as a luxury lifestyle accessory.
Activating a Luxury Technology Brand at Roland-Garros
An exclusive Paris press residency that let a handset's 50x zoom prove itself on court, shifting perception from tech gadget to luxury lifestyle across Vogue, GQ and The Times.
Lifestyle & Travel
The “Awake” Transformation: A Global PR Success for SQULPT
A trust-led, patient-first campaign building consumer confidence in SQULPT's safety-led Awake BBL through dual exclusives with PEOPLE and MailOnline.
The Launch of FIVE x Pacha Ibiza
A US relaunch repositioning Destino Pacha Ibiza from nightlife brand to luxury wellness destination under new FIVE Hotels ownership.
Discover Africa Safaris: Engineering Global Narrative Authority
An expertise-led narrative that earned Discover Africa Safaris a standalone CNN Travel feature, positioning it as an authority on African exploration.
Entertainment
Taylor Swift and Travis Kelce: Royal Connection
A genealogy-led reveal placing MyHeritage research linking Swift and Kelce to European royalty as historical context to a global pop-culture moment.
Positioning a Global Authority During a Royal Transition
A 24/7 international press office positioning royal expert Myko Clelland as a global authority during the mourning period after Queen Elizabeth II's death.
Matthew Perry and Courteney Cox Are Cousins — CNN Exclusive
A precisely timed CNN exclusive revealing Matthew Perry and Courteney Cox are cousins, released hours before the Friends reunion aired.
Tech & AI
MyHeritage AI Time Machine: Creating a Global Cultural Moment
A culture-led launch framing MyHeritage AI Time Machine around identity and play, sustaining global visibility with user content from 100+ countries.
MyHeritage: Driving the World's #1 Most Downloaded App
An emotion-led, broadcast-first launch that made MyHeritage Deep Nostalgia the world's #1 downloaded app on iOS and Android.
DeepOptics: Raising Brand and Product Awareness
A credibility-first campaign for DeepOptics' 32°N adaptive sunglasses, earning The Verge and Entrepreneur and lifting CEO visibility for investment.
Y-Brush: Entering and Disrupting the UK Health-Tech Market
A UK launch converting 'the world's fastest toothbrush' from novelty into a credible everyday product, winning a Which? endorsement plus WIRED and T3.
Netflix x OPPO: Cinema in Your Pocket
An experiential Netflix x OPPO campaign built around the world's first mobile pop-up cinema at London's South Bank, reframing mobile viewing as premium.