SERVICES
SENIOR EARNED MEDIA CONSULTANT
Ongoing media relations — coverage earned through relationships and pitching, with quality favoured over volume.
What This Is
Retainer-based, ongoing media relations, coverage earned through relationships and pitching, quality over volume.
It suits founders, start-ups, small and mid-sized businesses and established brands wanting steady coverage over time, across the UK, US, Canada and ANZ.
It's best suited to a business that already has a working story and needs it in front of the right people consistently, including a business coming off a single campaign wanting to sustain the attention.
How I Work
Retainer work runs continuously. It opens with a chemistry call and onboarding brief, and a message bank that gets refined over time, with onboarding taking the first two to three weeks.
The media list is built and maintained through the retainer.
Monthly reporting covers what ran, reach, and how it compares with competitors.
If you're still weighing up whether to bring in outside help
Explore Other Services
Earned media retainers often start from, or run alongside, other services.
Frequently Asked Questions
What's the difference between earned, owned and paid media?
Earned media is coverage a journalist chooses to publish. Owned is your own channels. Paid is placement you've bought. Only earned carries third-party credibility.
How do you measure results?
Monthly reporting on what ran, the reach behind it, and how that compares with competitors in the same space.
How much coverage should I expect?
It varies with the story and the sector. The retainer is built around quality over volume, a smaller number of pieces in the right places.
How long before it shows results?
Onboarding takes the first two to three weeks, and meaningful coverage typically builds from there over the following months.
Is there a minimum retainer length?
Earned media works cumulatively, so a few months is the realistic minimum for the relationships and pitching to pay off.
What if I want to pause or end it?
That's fine, we agree notice at the outset, and the message bank and media list stay with you.