ABOUT
SENIOR FREELANCE PR CONSULTANT
Maria Jordan
Senior Freelance PR Consultant
Specialising in NGO, purpose-led and human-interest storytelling, technology and AI, travel, hospitality and sport.
I didn't start in the age of AI. I started in the trenches of high-stakes media, working as a senior freelance PR consultant directing global campaigns for organisations from early-stage startups to Fortune 500 names, across the UK, US, Canada and ANZ.
The work runs from Wimbledon and Roland-Garros to Netflix, Lamborghini, Jumeirah and MyHeritage, including campaigns that reached billions: a genealogy-led story timed to a global pop-culture moment, an AI feature turned into the world's most downloaded app, and human-interest reporting that reunited a man with his mother 42 years after he was taken at birth.
A message built for business media won't land the same way in travel or lifestyle, and a campaign that resonates in the US often needs a different tone to work in the UK.
I have worked over a decade-plus across technology, sport, travel, hospitality, genealogy and purpose-led work built an instinct for what each world needs and how a story has to shift to land in a different market.
Context is Everything
A message that works in business media won't land the same way in lifestyle or travel, and a campaign that resonates in the US often needs a different narrative and tone to succeed in the UK. A decade across technology, lifestyle, travel, sport, hospitality, genealogy and purpose-led organisations built a deep instinct for what each world needs.
Why Fireflies Exists
To bridge the gap between ambitious startups and growing businesses and the strategic communications support traditionally only available through large agencies — global perspective and senior-level thinking, without the layers, distance or dilution.
What Working Together Looks Like
Senior-led from start to finish. Campaigns tailored by sector, market and audience that translate into real coverage — communications strategy, earned media across digital, print and broadcast, visibility and authority building, and a close partner through funding rounds, launches, market entry and reputation-defining moments.
Built for the AI Era
As discovery and reputation become system-led, the work now includes AI readiness — ensuring campaigns are structured clearly and interpreted as intended by the engines shaping what people and machines believe about your brand.
Sectors I Work Across
- NGO & Purpose-Led
- Genealogy & Family History
- Sport & Global Sporting Events
- Technology & AI
- Travel
- Hospitality
“At its core, the role remains the same: to build campaigns that make sense where they land, resonate with the right audiences, and hold their integrity as they scale.”