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PR STRATEGY SESSION — SENIOR FREELANCE PR CONSULTANT
A practical plan for a launch, product or announcement — messaging, positioning, audiences, media and timelines.
What This Is
A PR strategy session is for anyone who needs a clear plan for promoting a product, service, launch or company announcement, rather than a broad conversation about PR in general. It works best when it's properly briefed, though if you don't yet have a clear brief, helping shape it is often part of the process itself.
Depending on your situation, the resulting PR strategy may include: the objectives, the core messaging, product or brand positioning, target audiences, relevant journalists and media outlets, announcement and campaign timelines, market-specific recommendations, local or global launch strategies, and how the PR activity supports your wider business objectives. Where the plan spans more than one market, it's built with the UK, US, Canada and ANZ in mind.
Where appropriate, a PR strategy works best following a PR audit, the audit shows what's currently happening, the strategy uses those findings to build a focused plan.
How It Works
We start with a proper brief, either one you already have or one we build together during the session.
From there, I work through the objectives, the core messaging and positioning, who the relevant audiences and media are, and how the timeline should work, adapted for the markets you're targeting.
You come away with a written PR strategy document, one you can act on directly, hand to an in-house team, or use as the brief for further work with me. Get in touch when you have a launch or announcement in view.
If you're still weighing up whether to bring in outside help
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A PR strategy often becomes the brief for one of the following.
Frequently Asked Questions
What's the difference between a PR audit and a PR strategy session?
An audit is a broad review of your current position. A PR strategy uses that information, or a fresh brief, to build a focused, practical plan.
How long is a PR strategy session?
Confirmed at booking, scoped to your specific situation.
Is this a one-off service?
Yes. There's no obligation to continue into a retainer.
What if I don't have a clear brief yet?
That's fine, part of the process can involve helping define the brief.
Do you offer a combined PR audit and PR strategy package?
Yes, in many cases I recommend completing both.
Can the PR strategy cover more than one market at once?
Yes, if you're launching across the UK, US, Canada or ANZ together, the strategy sets out how the approach should differ by market.