SERVICES
SENIOR PR CONSULTANT — CAMPAIGNS & BRAND ACTIVATION
Strategy, media and, where relevant, a live or digital activation, built around a launch, partnership or moment.
What This Is
This brings together strategy, media and, where relevant, a live or digital activation, built around a launch, partnership or moment.
It starts with a chemistry call and brief, then a PR strategy that may include several creative ideas, each sitting within a messaging pillar, B2B, B2C, lifestyle, technology, travel, corporate or purpose-led.
Scope varies. Some campaigns are entirely media and storytelling; others include an event or installation.
Who I Work With
Founders, marketing leads and brand teams of any size with a launch, partnership or moment, across technology, lifestyle, travel and purpose-led sectors, in the UK, US, Canada and ANZ.
How I Work
Multi-market campaigns get localised messaging and ideas per market, rather than one idea translated and pushed everywhere.
The media list, release and pitch angles, outreach and follow-up are all managed directly by me.
Reporting covers coverage, engagement and reach, broken down by market.
If you're still weighing up whether to bring in outside help
Explore Other Services
Campaigns and brand activations often draw on the same groundwork as other services.
Frequently Asked Questions
What's the difference between an activation and an ad campaign?
An ad campaign buys attention. An activation earns it, through an experience, a moment or a story that media and audiences choose to pick up.
How do you measure success?
Coverage, engagement and reach, broken down by market, measured against what the campaign set out to do.
Do you present one idea or several?
Usually several, each sitting within a messaging pillar, so there's a genuine choice rather than a single take-it-or-leave-it concept.
Do I need a big budget?
No. Scope varies widely, some campaigns are entirely media and storytelling, with no production spend at all.
How do you choose the messaging pillar?
It follows the audience and the business, B2B, B2C, lifestyle, technology, travel, corporate or purpose-led, agreed at brief stage.
Can a campaign include a physical activation?
Yes. Where it earns its place, an event or installation is built into the campaign rather than bolted on.