TRAVEL & HOSPITALITY
PLACES AND EXPERIENCES WORTH WRITING ABOUT.
Destination, hotel and experience-led storytelling with genuine international reach.
What This Is
Travel and hospitality are among the most competitive categories in media. Everyone has a beautiful property and a new opening; very few have a story a travel editor cannot get elsewhere.
The work covers launches, repositioning, destination narratives and experience-led campaigns, plus press trips run with an editorial mindset rather than as a hosting exercise.
It is built for international visibility, because guests, partners and investors in this sector rarely sit in one market.
Who I Work With
Hotels, resorts, destinations, tour operators and experience brands — from openings and repositionings through to established names protecting a hard-won profile in a crowded market.
How I Work
The first job is finding the angle that is genuinely yours: the place, the people, the history or the idea behind the property that nobody else can claim.
From there it is sustained earned media with the travel, lifestyle and consumer press, supported where the moment justifies it by campaigns and brand activations.
Openings and repositionings also need prepared spokespeople — see media training — and a plan for the difficult days, which is where crisis communications comes in. Examples are on the work page.
Explore Other Sectors
I work across several closely related sectors.
Frequently Asked Questions
- How far ahead should we start before an opening?
- Three to six months is typical. Long-lead print titles work months in advance, and missing that window is expensive.
- Do you organise press trips?
- Yes, run editorially: the right journalists, a genuine story, and a schedule built around what they need rather than what looks good internally.
- Which markets do you cover?
- The UK, US, Canada and ANZ, which covers most of the source markets travel brands care about.
- Can you help a property that has been open for years?
- Yes. Repositioning an established property is often harder and more valuable than launching a new one.
- Do you work with destinations as well as brands?
- Yes — destination narratives are a core part of the work, often alongside campaigns.
- What about influencer partnerships?
- They can support a plan but rarely carry one. Earned editorial coverage does the heavier reputational work.