Sectors
Senior Travel & Hospitality PR Consultant
Narrative-led PR for hotels, destinations, tourism organisations and travel brands, positioning a property or experience as a story.
What This Is
Narrative-led PR that positions a property, destination or experience as a story, not a listing.
The work covers hotels, hotel groups, destinations, tourism organisations, concierge services, hospitality brands and travel technology, across the UK, US, Canada and ANZ.
It usually comes up around an opening or relaunch, a new destination or route, a partnership, or a want for sustained visibility.
Who I Work With
Hotels and hotel groups, destinations and tourism organisations, concierge and travel experience businesses, hospitality brands and travel technology companies.
How I Work
The brief centres on the story, not the spec sheet.
A media list of travel press, lifestyle and hospitality journalists, bloggers and creators, with press trips coordinated alongside pitching.
Timing matters more here than in most sectors, because editorial calendars are planned seasons ahead. Reporting covers placements and audience reach.
If you're still weighing up whether to bring in outside help
Explore Other Sectors
Travel and hospitality PR often connects to other sectors.
Frequently Asked Questions
What does a travel and hospitality PR consultant actually do?
Builds the narrative around a property or destination, then earns coverage for it: media strategy, pitching, press trips, and reporting on where the story landed.
Is this an agency or an independent consultant?
Independent. You work with me directly, which is why the counsel is senior from the first conversation to the last report.
Do you work with luxury and boutique brands?
Yes, and with larger groups. What matters is whether there is a genuine story, not the size of the estate.
How far ahead should we plan?
Several months where print long-leads and seasonal features matter. Openings and relaunches benefit from starting earlier again.
Do you organise press trips?
Yes, coordinated alongside pitching so the right journalists travel for the right story.
Do you cover leisure and business travel?
Both, along with travel technology and the organisations that sit behind destinations.