MEDIA TRAINING
SPOKESPEOPLE WHO SOUND LIKE THEY MEAN IT.
Practical preparation for interviews, panels and high-stakes moments — built around your real subject matter, not generic exercises.
What This Is
Media training is preparation for the moment someone points a microphone at you. It covers what you are trying to say, how to say it under time pressure, and how to stay in control when the questions are not the ones you hoped for.
Sessions are built around your actual business: your messages, your difficult questions, your likely outlets. We work through broadcast, print, podcast and panel formats depending on where you are most likely to appear.
The aim is not to make you sound polished and rehearsed. It is to make you clear, credible and comfortable enough that journalists want to come back to you.
Who I Work With
First-time spokespeople heading into their first significant interview, and experienced leaders preparing for a launch, a funding announcement, a major event or a sensitive subject where the margin for error is small.
How I Work
We start by agreeing what you actually need to land, then practise: mock interviews, hostile questions, time limits, and the awkward follow-ups people rarely rehearse for.
Training is often paired with a specific moment — the run-up to a funding round, a campaign launch, or a period of earned media activity where interview requests are likely.
Where the risk profile warrants it, training also feeds directly into crisis communications preparation, so the same people are ready for the difficult version of the conversation.
Explore Other Services
Training tends to sit alongside these areas of work.
Frequently Asked Questions
- How long does a session take?
- Most run for half a day per spokesperson, with longer formats where several people need practice or the subject matter is complex.
- Is it one-to-one or a group?
- Both work. One-to-one gives more practice time; small groups are useful when a leadership team needs consistent messaging.
- Do you record the practice interviews?
- Yes, where it helps. Watching yourself back is uncomfortable and unusually effective.
- Is this only for broadcast?
- No. Print, podcast, panel and on-stage formats all have different demands, and we focus on the ones you will actually face.
- Can training happen remotely?
- Yes, and remote sessions are useful in their own right given how many interviews now happen down a video link.
- When should we train?
- Before you need it. Ideally ahead of a launch, a raise or any period likely to generate interview requests — see strategy session if the timing is still open.