How is ad-hoc support priced?

Usually a day rate for advisory work, or a small fixed fee for a defined project such as placing a single story.

What is the minimum engagement?

A single day. Some clients use one day a month; others call only when something specific comes up.

How quickly can you start?

Often within days, subject to existing commitments. Urgent crisis requests are prioritised.

Can it turn into ongoing work?

Yes, and it frequently does — starting with a defined piece of work is often wiser than committing to a long retainer up front.

Do you work with in-house teams?

Regularly. The most common arrangement is providing senior counsel alongside a capable in-house team.

Which sectors do you cover?

The same ones as all my work — see sectors for the full picture.

AD-HOC PR SUPPORT

SENIOR HELP, EXACTLY WHEN YOU NEED IT.

Flexible expert support for a specific story, a busy period or a single campaign — without committing to a retainer.

What This Is

Ad-hoc support is senior PR help scoped to a defined need: one story, one launch, one difficult week, or a stretch where an in-house team is short-handed.

It might mean finding the angle and pitching it, writing and placing commentary, briefing a journalist, preparing a spokesperson at short notice, or advising on a decision before it is made.

The value is that you get the same senior judgement as a full engagement without paying for capacity you do not need.

Who I Work With

In-house marketing teams who handle most communications themselves but want senior counsel on the hard parts, and smaller organisations for whom a full retainer would be the wrong use of budget.

How I Work

We agree the scope and the outcome up front, usually as a day rate or a small project fee, so there is no ambiguity about what is included.

Work is often a slice of a larger service: a single push of earned media, one spokesperson through media training, or urgent input on crisis communications.

If the ad-hoc work reveals a bigger need, the natural next steps are a PR audit or a strategy session rather than an open-ended retainer.

Explore Other Services

Ad-hoc work is usually a focused slice of one of these.

Crisis CommunicationsSenior counsel when a story turns difficult, fast.Media TrainingPreparation so spokespeople handle interviews with confidence.Funding Round PRTurning a raise into a story the market actually remembers.Campaigns & Brand ActivationsIdeas built to earn attention, not just fill a calendar.Earned MediaCoverage in outlets your audience already trusts.

Frequently Asked Questions

How is ad-hoc support priced?: Usually a day rate for advisory work, or a small fixed fee for a defined project such as placing a single story.
What is the minimum engagement?: A single day. Some clients use one day a month; others call only when something specific comes up.
How quickly can you start?: Often within days, subject to existing commitments. Urgent crisis requests are prioritised.
Can it turn into ongoing work?: Yes, and it frequently does — starting with a defined piece of work is often wiser than committing to a long retainer up front.
Do you work with in-house teams?: Regularly. The most common arrangement is providing senior counsel alongside a capable in-house team.
Which sectors do you cover?: The same ones as all my work — see sectors for the full picture.

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LET'S SCOPE SOMETHING SMALL AND USEFUL.

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