Sectors
Senior NGO & Purpose-Led PR Consultant
PR for NGOs, charities and purpose-led organisations working to raise awareness, change narratives and bring attention to issues that matter.
What This Is
For organisations wanting to raise awareness, change narratives, or bring attention to issues that matter.
The work spans NGOs, charities, adoption agencies, non-profits, social-impact organisations, purpose-led businesses and community organisations, across the UK, US, Canada and ANZ.
It ranges from grassroots charities with no in-house comms to established NGOs, connected by a story that is genuinely true rather than a values statement dressed up as news.
How I Work
Understanding the mission first, then messaging that reflects it honestly.
A media list weighted to journalists who genuinely cover the issue.
Sensitive stories, including family separation, trauma, identity and hardship, are handled with particular care, framed around ethical coverage and never at the expense of the people involved. Reporting covers where coverage appeared and the audiences reached.
If you're still weighing up whether to bring in outside help
Explore Other Sectors
Purpose-led work often overlaps with other sectors.
Frequently Asked Questions
Can a small NGO afford this?
Often, yes. Scope is shaped around what an organisation can realistically fund, and a small number of well-chosen stories outperforms constant low-value activity.
How is this different from commercial PR?
The obligation is different. The people in these stories are rarely there by choice, so consent, dignity and accuracy come before the coverage.
Do you work with grassroots organisations or only established NGOs?
Both, from charities with no in-house comms through to established NGOs with a communications team.
How do you avoid sounding performative?
By starting from what is actually true and provable, and leaving out anything that reads as a values statement rather than news.
Can this support fundraising or advocacy?
Yes. Campaigns built around an appeal, a milestone or a policy moment are a common shape for this work.
Do you offer reduced rates for nonprofits?
Scope and cost are agreed honestly against what the organisation can fund. Start with a conversation.