PR AUDIT — SENIOR FREELANCE PR CONSULTANT

A PR audit is a considered look at where a business currently stands in the media landscape, and where there may be room to grow. It's often the first step in working together, a clear, independent view of the current position before deciding what to do next.

Rather than a fixed checklist applied to every client the same way, an audit is built around your business specifically, bringing together research on your market, positioning and competitors, and turning that into a clear read on where you stand and what's realistic to aim for next. This work spans the UK, US, Canada and ANZ, with the research adapted to whichever of those markets your business is targeting.

The work starts with market analysis: the wider industry and media landscape a business sits within, and where attention is currently going. Alongside that, I look at product and brand positioning, how a business is currently described versus how it could resonate more clearly with the press and its audience. From there, competitor and gap analysis benchmarks relevant competitors' messaging and timing, and identifies where there may be an opening in the market.

The audit also includes media and journalist mapping, identifying the outlets and named journalists already covering this space, or a competitor within it, who are realistic targets for coverage, plus coverage volume and share of voice so there's a clear sense of where a business actually stands. Everything comes together in a final section on opportunities and recommendations, tailored specifically to the business.

This starts with a chemistry call, a relaxed conversation to learn more about your business, your objectives and what you're hoping the audit will answer. Because every audit is shaped around that conversation, the cost is confirmed afterwards rather than fixed to a standard package. You can start that conversation here.

From there, I carry out the research and bring the findings together into a clear, written report. There's no obligation to continue into further work, though many audits do lead naturally into a PR strategy session.

What you actually receive is a written document you can keep and return to: the market and competitor findings, the media and journalist map, the coverage comparison, and a clearly laid-out set of recommendations you can act on with me or hand to an in-house team.