Sectors
Senior Lifestyle & Consumer PR Consultant
PR for consumer and lifestyle brands in a competitive media landscape, built on a differentiated narrative, not just product promotion.
What This Is
This sits within a genuinely competitive media landscape, where a strong product alone rarely earns coverage.
The work covers consumer and lifestyle brands across the UK, US, Canada and ANZ.
It usually comes up at a launch, a rebrand, growth past word-of-mouth, or a founder noticing competitors getting coverage they aren't.
Who I Work With
Founders and marketing leads at brands of any size, from early-stage to established, spanning food and drink, beauty, fashion, wellness, home and family.
How I Work
Understanding the current media landscape and where the genuine opportunity is.
A differentiated narrative and positioning, then a complete PR strategy built around the strongest angles.
Reporting on where coverage appeared and how it landed.
If you're still weighing up whether to bring in outside help
Explore Other Sectors
Lifestyle and consumer work often overlaps with other sectors.
Frequently Asked Questions
What's included?
Media landscape analysis, narrative and positioning, a full PR strategy, media outreach, and reporting on where coverage appeared and how it landed.
Do you work with early-stage brands?
Yes, alongside established names. What matters is whether there is a story worth telling now.
Can this be a project rather than a retainer?
Yes. A defined project is often the wiser way to start, before committing to anything longer.
How do you avoid blending in with every other brand?
By finding the genuine point of difference and building the narrative from it, rather than restating product features everyone else also has.
How quickly can a brand expect coverage?
It varies by title. Online can move in weeks; print long-leads work months ahead, which is why timing is planned from the start.
How is this different from paid social?
Paid social buys attention for as long as you fund it. Earned coverage borrows credibility from a title your audience already trusts, and keeps working afterwards.