CRISIS COMMUNICATIONS
CLARITY AND CONTROL WHEN IT MATTERS MOST.
Preparation before the difficult moment, senior judgement during it, and a credible path back afterwards.
What This Is
Crisis communications covers three distinct pieces of work: preparing for the issues most likely to affect you, managing the response when something happens, and rebuilding trust once the immediate pressure passes.
In practice that means scenario planning and holding statements, a clear decision chain so nobody improvises under pressure, prepared spokespeople, and direct handling of journalists while the story is live.
Most reputational damage is not caused by the event itself but by a slow, defensive or inconsistent response. The work is designed to remove that risk before it becomes expensive.
Who I Work With
Founders and leadership teams in high-visibility sectors, and purpose-led organisations handling sensitive subject matter where a misjudged response carries real consequences for the people involved.
How I Work
Where there is time, we start with preparation: mapping likely scenarios, agreeing positions and lines, and running spokespeople through media training so they are ready before they need to be.
When something is already live, I work directly with you on the response — what to say, when, to whom, and what not to say — and handle journalist contact so your team can concentrate on the underlying problem.
Afterwards the focus shifts to recovery: rebuilding authority through considered earned media and, where useful, a PR audit to check the story that is now attached to your name.
Explore Other Services
Crisis work rarely sits on its own. These are the areas it connects to most often.
Frequently Asked Questions
- Can you help if the story has already broken?
- Yes. Live issues are a core part of the work, and the first priority is agreeing a position and a response sequence quickly.
- What does crisis preparation involve?
- Scenario mapping, agreed holding positions, a clear internal decision chain, and prepared spokespeople who have practised under pressure.
- How quickly can you start?
- For live issues, usually immediately. Preparation work is scheduled like any other project.
- Do you work with legal teams?
- Frequently. Legal advice and communications advice have to be aligned, and the strongest responses are built with both in the room.
- Is this suitable for sensitive human-interest subjects?
- Yes. Handling sensitive narratives responsibly is central to the work I do with purpose-led organisations.
- Is crisis support available as a retainer?
- It can be. Some clients keep a standing arrangement so there is no delay when something happens; others engage on a project or ad-hoc basis.