Sectors
Senior Sports & Sponsorship PR Consultant
PR for brands using sport and major cultural moments as a storytelling platform, including support around sponsorship decisions.
What This Is
Using sport and major cultural moments as a storytelling platform, for brands with an existing partnership or considering a first sponsorship.
It comes up around a tournament or cultural moment, an existing sponsorship needing a stronger story, or a sponsorship decision still being weighed.
This work sits alongside, not instead of, the sponsorship or rights agreement itself.
Who I Work With
Brands already involved in sport or a major cultural event, and those weighing a first sponsorship, across lifestyle, technology and travel, in the UK, US, Canada and ANZ.
How I Work
Support for sponsorship discussions and positioning, then media and narrative work once a partnership is in place.
A media list of sports, lifestyle and business journalists, with outreach timed to the event calendar.
Reporting on coverage quality, reach, and the shift in brand perception.
If you're still weighing up whether to bring in outside help
Explore Other Sectors
Sport and major events work often connects to other sectors.
Frequently Asked Questions
Is this sports PR or sponsorship consulting?
Both, in sequence. Positioning support while a sponsorship is being considered, then media and narrative work once it is signed.
Do you support brands still deciding whether to sponsor?
Yes. Weighing what a partnership would actually say about the brand is often the most useful stage to have senior input.
How do you measure whether an activation worked?
On coverage quality and reach in priority markets, and on whether brand perception moved in the direction the work was built around.
How far in advance should we plan?
Well before the event. Media planning, accreditation realities and long-lead titles all close months ahead.
Is this only for ongoing sponsorships?
No. Single events and one-off cultural moments are supported in the same way.
Can you support a one-off event?
Yes, including smaller moments where the window is short and the planning has to be finished before it opens.