Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 8 of 69 posts
- PR for Startups & Scale-Ups
How to Turn a Funding Round Into a Media Story, Not Just an Announcement
A funding round is company news the moment it closes. Here is what actually turns it into a story a journalist wants to run, including the timeline, the exclusivity decision and the pre-flight checklist I use with founders before a raise goes public.
FoundersScale-UpsRead essay → - PR Strategy & Hiring
How to Spot a PR Agency Overpromising Results Before You Sign
No agency can guarantee a named journalist will publish a named story. Here is how to tell a realistic PR promise from an inflated one before you sign.
FoundersScale-UpsRead essay → - PR for Startups & Scale-Ups
How to Get Media Coverage in a Market You Have Never Sold Into
The story that earned you coverage at home will not travel unchanged, because the reason it worked was local. Here is the market-entry process, what the first ninety days realistically look like, and the proof a new market will ask for.
FoundersScale-UpsRead essay → - Crisis & Reputation
Your Company's First AI Crisis Won't Look Like Your Last One
A fully autonomous AI ransomware attack has just been documented. Here is why AI-era companies need a crisis plan built for incidents no human triggered.
Marketing LeadersScale-UpsRead essay → - PR Strategy & Hiring
PR Agency vs Freelance PR Consultant vs In-House: Which One Does Your Business Actually Need?
Most businesses do not have a PR problem. They have a PR structure problem. They know they need visibility, credibility and coverage, but they pour budget into the wrong delivery model and conclude that PR does not work. The model matters as much as the work.
FoundersMarketing LeadersStartupsScale-UpsRead essay → - PR Strategy & Hiring
How to Measure Whether Your PR Is Actually Working
Most teams know their public relations is doing something, yet very few can say with confidence what that something is worth. The result is a familiar pattern: a folder full of coverage, a vague sense of momentum, and no clear answer when a finance director asks what the budget a
Scale-UpsMarketing LeadersRead essay → - PR for Startups & Scale-Ups
PR for Scale-Ups: How to Build Visibility While You Grow
The PR that gets a startup noticed will not carry a scale-up to the next stage. Early on, the founder origin story does most of the lifting, because the company is small enough to be the story. Once you are growing fast, hiring across functions and selling to a wider market, that
Scale-UpsFoundersRead essay → - PR Strategy & Hiring
How to Choose the Right PR Support for Your Stage of Business
The most common PR mistake is buying the support that worked for a company two stages ahead of you. A pre launch startup does not need the machine a scale up runs, and a scale up is poorly served by the scrappy improvisation that suited it at the start. The right support is the k
StartupsScale-UpsFoundersRead essay →