Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 4 of 69 posts
- PR Strategy & Hiring
PR Agency vs Freelance PR Consultant vs In-House: Which One Does Your Business Actually Need?
Most businesses do not have a PR problem. They have a PR structure problem. They know they need visibility, credibility and coverage, but they pour budget into the wrong delivery model and conclude that PR does not work. The model matters as much as the work.
FoundersMarketing LeadersStartupsScale-UpsRead essay → - PR Strategy & Hiring
How Much Does PR Cost in 2026, and How to Know If It's Worth It
PR pricing is famously opaque, which is exactly why so many businesses overpay or underinvest. Understanding how PR is priced, what drives the cost, and how to judge value puts you back in control of the conversation before you ever sign a contract.
FoundersSmall BusinessesRead essay → - PR Strategy & Hiring
PR on a Small Budget: How to Get Coverage Without a Big Spend
Budget rarely decides who gets covered. Relevance does. Plenty of well funded brands spend heavily and earn almost nothing, while a sharp founder with no retainer lands a national feature because the angle was right and the timing was better. Coverage rewards usefulness to a jour
Small BusinessesFoundersStartupsRead essay → - Crisis & Reputation
Crisis Readiness for Small Companies: What to Do Before Something Goes Wrong
Most small companies assume crises happen to large ones. The opposite is often true, because smaller organisations have fewer people, thinner reserves and less margin for error when something goes wrong. The difference between a manageable incident and a lasting reputational woun
Small BusinessesFoundersStartupsRead essay →