Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 11 of 69 posts
- PR Strategy & Hiring
PR Agency vs Freelance PR Consultant vs In-House: Which One Does Your Business Actually Need?
Most businesses do not have a PR problem. They have a PR structure problem. They know they need visibility, credibility and coverage, but they pour budget into the wrong delivery model and conclude that PR does not work. The model matters as much as the work.
FoundersMarketing LeadersStartupsScale-UpsRead essay → - PR Strategy & Hiring
Do You Need PR Yet? How to Know When It's Worth the Money
PR is one of the few investments that can quietly transform a business or quietly drain its budget, depending almost entirely on timing. Start too early and you spend money telling a story the market is not ready to hear. Start too late and competitors own the narrative you shoul
FoundersStartupsRead essay → - PR for Startups & Scale-Ups
PR for Startups: When to Start and What to Prioritise First
For a startup, PR can feel like something that belongs to bigger, later-stage companies. In reality, the right PR at the right moment can accelerate a startup more than almost any other investment, and the wrong PR at the wrong moment wastes scarce money and goodwill. The skill i
StartupsFoundersRead essay → - PR for Startups & Scale-Ups
The Signs You're Ready for PR (and the Signs You're Not)
Plenty of money is wasted on PR that was simply premature. The work was competent, the consultant was capable, yet the business was not in a position to convert the attention into anything. Knowing whether you are ready is a more valuable skill than knowing how to pitch, because
FoundersStartupsRead essay → - PR Strategy & Hiring
PR on a Small Budget: How to Get Coverage Without a Big Spend
Budget rarely decides who gets covered. Relevance does. Plenty of well funded brands spend heavily and earn almost nothing, while a sharp founder with no retainer lands a national feature because the angle was right and the timing was better. Coverage rewards usefulness to a jour
Small BusinessesFoundersStartupsRead essay → - PR Strategy & Hiring
How to Choose the Right PR Support for Your Stage of Business
The most common PR mistake is buying the support that worked for a company two stages ahead of you. A pre launch startup does not need the machine a scale up runs, and a scale up is poorly served by the scrappy improvisation that suited it at the start. The right support is the k
StartupsScale-UpsFoundersRead essay → - Media Relations & Pitching
Media Relations 101: How to Build Relationships That Lead to Coverage
Coverage rarely arrives because of a single clever press release. It arrives because a journalist trusts that you understand their work, respect their time, and have something genuinely useful to offer their readers. Media relations is the long game of earning that trust, and the
FoundersStartupsMarketing LeadersRead essay → - Crisis & Reputation
Crisis Readiness for Small Companies: What to Do Before Something Goes Wrong
Most small companies assume crises happen to large ones. The opposite is often true, because smaller organisations have fewer people, thinner reserves and less margin for error when something goes wrong. The difference between a manageable incident and a lasting reputational woun
Small BusinessesFoundersStartupsRead essay → - Brand Building
How to Build Brand Credibility From Scratch When Nobody Knows You Yet
Starting from zero is the hardest moment in any brand\'s life. Nobody has heard of you, nobody has reason to trust you, and every claim you make about yourself is treated, quite reasonably, with scepticism. Credibility cannot be declared. It has to be earned, piece by piece, thro
FoundersStartupsRead essay → - Founder Visibility & Thought Leadership
How a Founder Earns Media Coverage Before Anyone Has Heard of Them
The most common assumption among first-time founders is that the press covers people it already knows. The reverse is closer to the truth. Journalists are looking constantly for new voices, fresh perspectives and stories that have not been told a hundred times. Being unknown is n
FoundersStartupsRead essay → - Media Relations & Pitching
How to Launch a Product the Press Has No Reason to Cover
Most products launch into silence, and the reason is rarely the quality of the product. It is that a product, by itself, is not a story. A new device, a new formula, a new range, a new app: each is an input that a story can be built around, not a story in its own right. The press
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