Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 11 of 69 posts
- Founder Visibility & Thought Leadership
Are CEOs the New Brands? What Cannes Lions 2026 Revealed About Leadership Visibility
Cannes Lions 2026 confirmed it: the leader is now part of the brand. Why founder visibility is a growth lever, not vanity.
FoundersMarketing LeadersRead essay → - Campaigns & Creativity
Cannes Lions 2026: The Campaigns to Watch and Who We Think Will Win
A senior PR read on the 2026 Cannes contenders, the work likely to win, and what it signals about earning attention.
Marketing LeadersFoundersRead essay → - Campaigns & Creativity
Claude's Super Bowl Ad Won the Cannes Film Grand Prix. Here's the PR Lesson
Anthropic's Claude took on the market leader and won Cannes' oldest category. The PR lesson: conviction beats spectacle.
Marketing LeadersFoundersRead essay → - Campaigns & Creativity
The Craft Comeback: Why Handmade Beat AI at Cannes Lions 2026
In the most AI-saturated Cannes yet, the standout winners were deliberately handmade. Why craft and a human touch won.
Marketing LeadersFoundersRead essay → - Media Relations & Pitching
Creators Took Over Cannes 2026. Here's What It Means for Your PR
Creators are now a core marketing channel, not a side tactic. What the Cannes 2026 creator surge means for how you earn attention.
Marketing LeadersFoundersRead essay → - AI & Search Visibility
Does AI Content Actually Pay Off? The 2026 Shift From Output to Return
As AI makes content nearly free, the premium is shifting to earned human trust. What Cannes Lions 2026 revealed about AI that pays back.
Marketing LeadersFoundersRead essay → - Brand Building
Earned Media vs Paid: Why Earned Attention Wins in 2026
Buying reach is easy. Earning relevance is the harder, more durable win. A senior PR view on earned media in 2026.
Marketing LeadersFoundersRead essay → - AI & Search Visibility
The Marketing Funnel Is Collapsing: What TikTok's Cannes 2026 Play Reveals
Discovery, consideration and conversion now happen in one place. What TikTok's agentic AI and the compressed funnel mean for founders.
Marketing LeadersFoundersRead essay → - Brand Building
The Marketing Industry Is in Flux: 5 Cannes 2026 Shifts Founders Should Act On
Leaner teams, substance over spectacle, AI, craft and creators. Five Cannes 2026 shifts and what founders should do about each.
FoundersMarketing LeadersRead essay → - Brand Building
Reach vs Effectiveness: What Marketing Spend Is Worth in 2026
The smart money is moving from reach to effectiveness and cultural credibility. What Cannes Lions 2026 revealed about brand value.
Marketing LeadersFoundersRead essay → - Founder Visibility & Thought Leadership
Why PR and Marketing Leaders Should Be at Cannes Lions, Not Watching From Afar
Most people follow Cannes through recaps. The real value is in the room. A senior PR view on why attending still matters.
Marketing LeadersFoundersRead essay →