Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 6 of 80 posts
- Campaigns & Creativity
Christmas Adverts 2026: Which UK Campaigns Are Earning Coverage?
John Lewis, Asda and Argos entered the 2026 Christmas advertising season with three different PR engines: cultural ritual, a value proposition and a brand misconception turned into a story.
Marketing LeadersRead essay → - Campaigns & Creativity
Brand Collaboration Examples: Why Unlikely Partnerships Make Headlines
The strongest brand collaborations combine two distinct worlds around one idea people can instantly understand. Here is how tension, product truth and a real audience role turn a partnership into news.
Marketing LeadersRead essay → - PR Strategy & Hiring
Reactive PR Examples: When Should a Brand Respond to the News?
Reactive PR works when a brand has relevance, authority and something useful to add before the conversation moves on. Use this five-question test to decide when to comment, create or stay quiet.
Marketing LeadersRead essay → - Media Relations & Pitching
How to Plan a Press Trip Travel Journalists Want to Join
A good press trip is built around publishable stories, relevant access and enough time to report. Here is how to select media, shape the itinerary, disclose costs and follow up without over-programming the visit.
Marketing LeadersRead essay → - Brand, Creative & Culture
Five Campaigns That Gave Their Audience a Real Role
From voting on future trips to exploring youth homelessness in Fortnite and creating ads for a pen brand, this week’s strongest campaigns gave audiences a useful role. Here are five practical lessons for communicators.
Read essay → - Brand, Creative & Culture
TikTok Out of Phone Is a Portability Test for Campaigns
TikTok’s Out of Phone expansion moves creator content from feeds into taxis, gyms, universities and shops. The opportunity is real, but only campaigns with a portable story, clear consent and strong context will travel well.
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