Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 6 of 80 posts
- AI & Search Visibility
How to Track Traffic From ChatGPT and Perplexity in GA4
GA4 can show identifiable referral visits from AI assistants, but it cannot show every citation, prompt or click. Here is how to find the traffic, group the sources and measure what visitors do next.
Marketing LeadersFoundersRead essay → - Digital PR & SEO
How to Design a PR Survey That Gives Journalists a Story
A PR survey works when the research question matters before the percentages arrive. Here is how to plan the headline, sample, questionnaire, methodology and media assets without forcing the result.
Marketing LeadersFoundersRead essay → - Media Relations & Pitching
How to Pitch a Story to a TV Producer
A television pitch needs a story viewers can see, a person they will care about and a reason to run it now. Here is what producers need before saying yes to a live or recorded segment.
FoundersMarketing LeadersRead essay → - Media Relations & Pitching
How to Follow Up on a Media Pitch Without Annoying a Journalist
Follow up once, in the original email thread, with a useful update or a sharper reason the story fits. Here is when to send it, what to write and when silence means it is time to stop.
FoundersMarketing LeadersRead essay → - Media Relations & Pitching
What Goes in a Press Kit? A Checklist for Founders
A useful press kit gives journalists verified facts, strong images and interview-ready information without making them search. Here is what founders should include, what to leave out and how to keep it current.
FoundersMarketing LeadersRead essay → - Hiring & Buying PR
PR Retainer vs Project: Which Is Right for Your Business?
A monthly PR retainer and a fixed project solve different problems. This guide shows when each model makes commercial sense, what the agreement should cover, and the five questions to answer before committing budget.
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