Essays & Analysis

PR Insights

Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.

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Showing 4 of 70 posts

Campaigns & Creativity
How to Keep a PR Campaign Going After Launch
What gives a PR campaign a second story? World Vision Australia, Toby’s Estate and KFC Australia show how an ambassador, a running team and a limited-time menu gave people a reason to pay attention after launch.
Marketing Leaders
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Brand, Creative & Culture
Five Campaigns That Gave Their Audience a Real Role
From voting on future trips to exploring youth homelessness in Fortnite and creating ads for a pen brand, this week’s strongest campaigns gave audiences a useful role. Here are five practical lessons for communicators.
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Hiring & Buying PR
PR Retainer vs Project: Which Is Right for Your Business?
A monthly PR retainer and a fixed project solve different problems. This guide shows when each model makes commercial sense, what the agreement should cover, and the five questions to answer before committing budget.
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Brand, Creative & Culture
TikTok Out of Phone Is a Portability Test for Campaigns
TikTok’s Out of Phone expansion moves creator content from feeds into taxis, gyms, universities and shops. The opportunity is real, but only campaigns with a portable story, clear consent and strong context will travel well.
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