Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 7 of 69 posts
- AI & Search Visibility
How PR Earns Your Brand a Citation in ChatGPT and Google AI Overviews
AI search tools cite earned media, not adverts. Here is what the research actually shows about what gets cited, the mistakes to avoid, and the practical steps that earn a brand a citation in ChatGPT, Google AI Overviews and Perplexity.
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AI Governance Just Became a Live PR Story, Not Just a Policy One
This week's AI governance news signals a new communications risk for every company using AI. Here is what founders and comms leads should do about it now.
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Gen Z Is Punishing Brands for AI-Generated Marketing. The Problem Is Not the AI
72% of Gen Z have punished a brand over AI-generated marketing, while 82% of advertising executives believe that audience feels positively about it. The trigger is not the AI. It is being found out.
Marketing LeadersRead essay → - AI & Search Visibility
Does AI Content Actually Pay Off? The 2026 Shift From Output to Return
As AI makes content nearly free, the premium is shifting to earned human trust. What Cannes Lions 2026 revealed about AI that pays back.
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The Marketing Funnel Is Collapsing: What TikTok's Cannes 2026 Play Reveals
Discovery, consideration and conversion now happen in one place. What TikTok's agentic AI and the compressed funnel mean for founders.
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How to Get Your Brand Cited by ChatGPT, Perplexity and Google AI Overviews
A growing share of buyers no longer start with a Google search. They ask ChatGPT, Perplexity or Google\'s AI Overviews, and they act on the handful of brands those systems mention. If your business is not part of that answer, you are invisible at the exact moment a decision is fo
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Answer Engine Optimisation: How PR Shapes What AI Says About Your Brand
Search engine optimisation taught a generation of businesses to compete for a ranking. Answer engine optimisation, or AEO, is the discipline that replaces it as people shift from searching to asking. The goal is no longer just to rank a page. It is to shape the answer an AI gives
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