Essays & Analysis

PR Insights

Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.

Topic

Audience

Tag

Showing 2 of 69 posts

Brand, Creative & Culture
Five Campaigns That Gave Their Audience a Real Role
From voting on future trips to exploring youth homelessness in Fortnite and creating ads for a pen brand, this week’s strongest campaigns gave audiences a useful role. Here are five practical lessons for communicators.
Read essay →
Brand, Creative & Culture
TikTok Out of Phone Is a Portability Test for Campaigns
TikTok’s Out of Phone expansion moves creator content from feeds into taxis, gyms, universities and shops. The opportunity is real, but only campaigns with a portable story, clear consent and strong context will travel well.
Read essay →