Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 4 of 69 posts
- Brand Building
Earned Media vs Paid: Why Earned Attention Wins in 2026
Buying reach is easy. Earning relevance is the harder, more durable win. A senior PR view on earned media in 2026.
Marketing LeadersFoundersRead essay → - Brand Building
The Marketing Industry Is in Flux: 5 Cannes 2026 Shifts Founders Should Act On
Leaner teams, substance over spectacle, AI, craft and creators. Five Cannes 2026 shifts and what founders should do about each.
FoundersMarketing LeadersRead essay → - Brand Building
Reach vs Effectiveness: What Marketing Spend Is Worth in 2026
The smart money is moving from reach to effectiveness and cultural credibility. What Cannes Lions 2026 revealed about brand value.
Marketing LeadersFoundersRead essay → - Brand Building
How to Build Brand Credibility From Scratch When Nobody Knows You Yet
Starting from zero is the hardest moment in any brand\'s life. Nobody has heard of you, nobody has reason to trust you, and every claim you make about yourself is treated, quite reasonably, with scepticism. Credibility cannot be declared. It has to be earned, piece by piece, thro
FoundersStartupsRead essay →