Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 9 of 69 posts
- Campaigns & Creativity
Cannes Lions 2026: The Campaigns to Watch and Who We Think Will Win
A senior PR read on the 2026 Cannes contenders, the work likely to win, and what it signals about earning attention.
Marketing LeadersFoundersRead essay → - Campaigns & Creativity
Claude's Super Bowl Ad Won the Cannes Film Grand Prix. Here's the PR Lesson
Anthropic's Claude took on the market leader and won Cannes' oldest category. The PR lesson: conviction beats spectacle.
Marketing LeadersFoundersRead essay → - Campaigns & Creativity
The Craft Comeback: Why Handmade Beat AI at Cannes Lions 2026
In the most AI-saturated Cannes yet, the standout winners were deliberately handmade. Why craft and a human touch won.
Marketing LeadersFoundersRead essay → - Campaigns & Creativity
How to Plan a PR Campaign That Cuts Through the Noise
Most PR campaigns fail before a single email goes out. They fail in the planning, where a vague ambition to raise awareness substitutes for a real objective, and a scatter of activity substitutes for a single sharp idea. Cutting through a crowded media landscape is not about doin
FoundersMarketing LeadersRead essay → - Campaigns & Creativity
Why Human-Interest Storytelling Still Wins in the AI Era
Artificial intelligence can now produce competent content at a scale no human team could match. That abundance is exactly why genuine human stories have become more valuable, not less. When the web fills with fluent, forgettable text, the thing that still stops a reader and earns
NGOs / Purpose-LedFoundersRead essay → - Campaigns & Creativity
What Cannes Lions Teaches You About Campaigns That Actually Work
The world\'s biggest celebration of creativity is easy to dismiss as a parade of big budgets and expensive parties. Look past the glamour, though, and the work that wins tends to share a set of principles that any founder or marketer can use, regardless of how much money sits beh
Marketing LeadersFoundersRead essay → - Campaigns & Creativity
Creative Effectiveness: Why Some Campaigns Sell and Others Just Get Noticed
Plenty of campaigns get noticed. Far fewer actually sell anything. The gap between the two is where most marketing budgets quietly disappear, because attention is easy to mistake for effect. A clever execution can rack up views and shares while moving no one closer to a purchase.
Marketing LeadersRead essay → - Campaigns & Creativity
What Wimbledon Teaches Brands About Earning Attention Without a Sponsorship Badge
Two weeks each summer, the attention of the British and international press concentrates on a few acres of south-west London with a force that money alone cannot buy. The brands with official rights, the watchmaker, the carmaker, the champagne house, secure their place on the bro
Marketing LeadersFoundersRead essay → - Campaigns & Creativity
How an AI Feature Became the World's Most Downloaded App: What Deep Nostalgia Got Right
Deep Nostalgia, the MyHeritage feature that animated still photographs of relatives who had long since passed, became the number one most downloaded app globally on both iOS and Android. It did so not because the technology was unprecedented, but because of what the technology le
FoundersMarketing LeadersRead essay →