Essays & Analysis
PR Insights
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Showing 5 of 69 posts
- Crisis & Reputation
What WestJet's Strike Resolution Teaches About the Second Half of a Crisis
Most crisis plans stop at the disruption. WestJet and CUPE's resolution is a clean, current example of why the second half of a crisis needs just as much care.
FoundersMarketing LeadersRead essay → - Crisis & Reputation
What to Do When a Journalist Gets Your Story Wrong
A wrong fact in coverage is fixable, but only if you ask the right person for the right remedy. Here is the first-hour checklist, the correction email that works, and what the IPSO route actually involves.
FoundersMarketing LeadersRead essay → - Crisis & Reputation
Your Company's First AI Crisis Won't Look Like Your Last One
A fully autonomous AI ransomware attack has just been documented. Here is why AI-era companies need a crisis plan built for incidents no human triggered.
Marketing LeadersScale-UpsRead essay → - Crisis & Reputation
Brand Reputation in the AI Era: How to Protect What Machines Say About You
Buyers increasingly meet your brand through a machine before they ever meet your website. They ask an AI assistant what your company does, whether you are any good, and how you compare to alternatives, and they take the answer at face value. That answer is assembled from whatever
FoundersMarketing LeadersRead essay → - Crisis & Reputation
Crisis Readiness for Small Companies: What to Do Before Something Goes Wrong
Most small companies assume crises happen to large ones. The opposite is often true, because smaller organisations have fewer people, thinner reserves and less margin for error when something goes wrong. The difference between a manageable incident and a lasting reputational woun
Small BusinessesFoundersStartupsRead essay →