Essays & Analysis

PR Insights

Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.

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Showing 2 of 69 posts

Digital PR & SEO
How PR Supports SEO and Search Visibility (Without Paying for Links)
Search visibility and PR are often run by separate teams who barely speak. That is a missed opportunity, because earned coverage is one of the most powerful and durable ways to improve search performance, and it does it without buying a single link. Understanding the connection l
Marketing LeadersFounders
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Digital PR & SEO
Digital PR Explained: How Earned Coverage Builds Authority and Links
Digital PR sits in a confusing middle ground for many people. Some treat it as a fancy name for link building, others assume it is just traditional press work done online, and both descriptions miss what it actually is. Digital PR is the practice of earning credible online covera
FoundersMarketing Leaders
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