Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 8 of 69 posts
- Founder Visibility & Thought Leadership
How to Know If Your Founder Story Is Actually Newsworthy
Not every founder milestone deserves a press release. Here is the seven-point news-values test journalists actually use, worked examples for each, and the self-test I run with founders before we pitch anything.
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How to Prepare for a Media Interview When You Have Never Done One
A first media interview goes wrong for one of two reasons: no message, or too much message. Here is the message-mapping process, the questions to expect and the pre-interview checklist I use with founders before their first interview.
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Newman's Own Just Made Its Own Paperwork the Story. Most Companies Never Do
Newman's Own has given away 100% of its profits since 1982 and only now made it the headline. Here is the diagnostic I use to find the fact a business already owns and has quietly decided is not interesting enough.
FoundersMarketing LeadersRead essay → - Founder Visibility & Thought Leadership
Are CEOs the New Brands? What Cannes Lions 2026 Revealed About Leadership Visibility
Cannes Lions 2026 confirmed it: the leader is now part of the brand. Why founder visibility is a growth lever, not vanity.
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Why PR and Marketing Leaders Should Be at Cannes Lions, Not Watching From Afar
Most people follow Cannes through recaps. The real value is in the room. A senior PR view on why attending still matters.
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How to Build Founder Visibility That Brings In Real Leads
Founder visibility has a bad reputation among people who confuse it with vanity. The version worth pursuing is not about applause or follower counts. It is the quiet commercial advantage that comes when the right buyers already know who you are, trust your judgement and think of
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Thought Leadership That Drives Leads, Not Just Likes
Plenty of so-called thought leadership earns a flurry of likes and then disappears. It feels productive, it strokes the ego, and it changes nothing about the pipeline. Real thought leadership does something harder. It shifts how a specific audience thinks about a problem, and it
Marketing LeadersFoundersRead essay → - Founder Visibility & Thought Leadership
How a Founder Earns Media Coverage Before Anyone Has Heard of Them
The most common assumption among first-time founders is that the press covers people it already knows. The reverse is closer to the truth. Journalists are looking constantly for new voices, fresh perspectives and stories that have not been told a hundred times. Being unknown is n
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