Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 12 of 69 posts
- PR Strategy & Hiring
What a Senior Hospitality PR Hire Says About Specialist, Founder-Led Counsel
A global communications firm just added an 11-year Hilton veteran to lead one specialist practice. Here is what that hire signals about the kind of PR counsel serious travel and hospitality brands are choosing, and the questions to ask before you hire your own.
FoundersMarketing LeadersRead essay → - PR Strategy & Hiring
How to Spot a PR Agency Overpromising Results Before You Sign
No agency can guarantee a named journalist will publish a named story. Here is how to tell a realistic PR promise from an inflated one before you sign.
FoundersScale-UpsRead essay → - PR Strategy & Hiring
Do You Need a PR Agency or a Freelance PR Consultant? How to Decide
Choosing between a PR agency and a freelance PR consultant comes down to seniority, budget and speed. Here is how to decide, and where a boutique model fits.
FoundersMarketing LeadersRead essay → - PR Strategy & Hiring
PR Agency vs Freelance PR Consultant vs In-House: Which One Does Your Business Actually Need?
Most businesses do not have a PR problem. They have a PR structure problem. They know they need visibility, credibility and coverage, but they pour budget into the wrong delivery model and conclude that PR does not work. The model matters as much as the work.
FoundersMarketing LeadersStartupsScale-UpsRead essay → - PR Strategy & Hiring
Do You Need PR Yet? How to Know When It's Worth the Money
PR is one of the few investments that can quietly transform a business or quietly drain its budget, depending almost entirely on timing. Start too early and you spend money telling a story the market is not ready to hear. Start too late and competitors own the narrative you shoul
FoundersStartupsRead essay → - PR Strategy & Hiring
How to Hire a PR Consultant Without Wasting Money
Plenty of founders have a story about money spent on PR with little to show for it. Almost always, the problem was not the discipline. It was the brief, the fit or the expectations. Hiring a PR consultant well is a skill, and getting it right is the difference between coverage th
FoundersMarketing LeadersRead essay → - PR Strategy & Hiring
How Much Does PR Cost in 2026, and How to Know If It's Worth It
PR pricing is famously opaque, which is exactly why so many businesses overpay or underinvest. Understanding how PR is priced, what drives the cost, and how to judge value puts you back in control of the conversation before you ever sign a contract.
FoundersSmall BusinessesRead essay → - PR Strategy & Hiring
How to Brief a PR Consultant So You Actually Get Results
The quality of a PR engagement is often decided before any pitching begins, in the brief. A sharp brief gives a consultant everything they need to find angles, reach the right journalists and move fast. A vague one guarantees months of polite activity and little coverage. Briefin
FoundersMarketing LeadersRead essay → - PR Strategy & Hiring
PR vs Marketing: What's the Difference and When You Need Each
PR and marketing are often treated as the same thing or, worse, as rivals competing for the same budget. They are neither. They are different disciplines that do different jobs, and knowing which one your business needs right now saves money and prevents a lot of frustration.
FoundersMarketing LeadersRead essay → - PR Strategy & Hiring
How to Measure Whether Your PR Is Actually Working
Most teams know their public relations is doing something, yet very few can say with confidence what that something is worth. The result is a familiar pattern: a folder full of coverage, a vague sense of momentum, and no clear answer when a finance director asks what the budget a
Scale-UpsMarketing LeadersRead essay → - PR Strategy & Hiring
PR on a Small Budget: How to Get Coverage Without a Big Spend
Budget rarely decides who gets covered. Relevance does. Plenty of well funded brands spend heavily and earn almost nothing, while a sharp founder with no retainer lands a national feature because the angle was right and the timing was better. Coverage rewards usefulness to a jour
Small BusinessesFoundersStartupsRead essay → - PR Strategy & Hiring
How to Choose the Right PR Support for Your Stage of Business
The most common PR mistake is buying the support that worked for a company two stages ahead of you. A pre launch startup does not need the machine a scale up runs, and a scale up is poorly served by the scrappy improvisation that suited it at the start. The right support is the k
StartupsScale-UpsFoundersRead essay →