Essays & Analysis
PR Insights
Senior, founder-led thinking on PR strategy, media relations, AI search, digital PR and brand-building.
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Showing 5 of 69 posts
- PR for Startups & Scale-Ups
How to Turn a Funding Round Into a Media Story, Not Just an Announcement
A funding round is company news the moment it closes. Here is what actually turns it into a story a journalist wants to run, including the timeline, the exclusivity decision and the pre-flight checklist I use with founders before a raise goes public.
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How to Get Media Coverage in a Market You Have Never Sold Into
The story that earned you coverage at home will not travel unchanged, because the reason it worked was local. Here is the market-entry process, what the first ninety days realistically look like, and the proof a new market will ask for.
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PR for Startups: When to Start and What to Prioritise First
For a startup, PR can feel like something that belongs to bigger, later-stage companies. In reality, the right PR at the right moment can accelerate a startup more than almost any other investment, and the wrong PR at the wrong moment wastes scarce money and goodwill. The skill i
StartupsFoundersRead essay → - PR for Startups & Scale-Ups
The Signs You're Ready for PR (and the Signs You're Not)
Plenty of money is wasted on PR that was simply premature. The work was competent, the consultant was capable, yet the business was not in a position to convert the attention into anything. Knowing whether you are ready is a more valuable skill than knowing how to pitch, because
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PR for Scale-Ups: How to Build Visibility While You Grow
The PR that gets a startup noticed will not carry a scale-up to the next stage. Early on, the founder origin story does most of the lifting, because the company is small enough to be the story. Once you are growing fast, hiring across functions and selling to a wider market, that
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